GLOCAL COMMUNICATION

Glocalisation is the combination of two words, Globalisation and Localisation. The soul of this new concept lies in global marketing strategies

which business world realised of late to localise the global products and services for the local needs and expectations. The term started to

appear in academic circles in the late 1980s, when Japanese economists used it in articles published by the Harvard Business Review.

Glocalisation provides transnational public sphere and plays crucial role in international information flow. It is preconditioned to cosmopolitan society where the world unifies culture and social differences. Cosmopolitanism, which signals a pre-existing blending of global and local consideration in real life through glocalisation, can be defined, as a moral and ethical standpoint or quality of openness manifested in people's attitudes and orientations towards others. The media presents another important realism in which glocalization is made apparent. A powerful means in making connections on an international scale, the media is nonetheless a tool that presents a potential response meant to offer protection against the more negative effects of globalization. The nature of contemporary time-spatial processes may be better understood by recognizing and analyzing socio-economic aspects of glocalisation. Glocalization is still in it's infancy. The concept needs to be investigated, introspected and evolved further for the benefit of global media. Today, with the raise of information and communication technology, local news is being circulated globally. Each country's identity is framed through communication technology usage and utilization. The identity crisis is the major challenge which every country is facing by loosing it's cultural identity.

In this context, International conference on Glocal Communication is being organized by Public Relations Council of India and Bangalore

University. The conference would focus on the socio-economic background and impact of the new trends in communication with respect to

world media business. This conference is proposed to take up the challenges and opportunities emerged due to glocalization in media

scenario. It would throw light upon all aspects which involves media education, communication research, cultural perspectives and other

influential factors in media the world.

http://www.sites.google.com/site/icgcbangalore2011india/

T.R. Ramakrishnan